HubSpot partnered with Maesn to streamline CRM-accounting integrations across diverse systems in the DACH region, enhancing customer satisfaction through smooth data exchange in a fragmented market.
3
Different accounting systems in EMEA integrated
>150
SaaS customers benefit from HubSpot's seamless integration
< 14 days
Implenentation time until roll-out
HubSpot leverages Maesn’s integration power to boost customer success
The Solution
HubSpot grows customer satisfaction by delivering tailored, localized CRM-accounting solutions in DACH and beyond.
Partnering with Maesn, HubSpot now provides integrations that allow valuable data exchange between HubSpot and the diverse accounting systems used by their customers. This integration enables a smooth sync of client information, which helps speed up and reduce errors in invoicing within the accounting system.
Additionally, key documents such as invoices and payment reminders can be transferred directly into HubSpot, ensuring all essential information is readily accessible and linked to the customer record for quick identification and tracking.
The Challenge
HubSpot seeks a scalable solution in the DACH's fragmented accounting software landscape.
As a global CRM leader, HubSpot faced the complexities of the highly fragmented accounting software landscape in the DACH region. With a multitude of accounting systems and even industry-specific solutions, it was challenging for HubSpot to integrate with each tool.
The time and resources required to develop, maintain, and continually update these integrations for every system weren’t feasible. HubSpot needed a solution that could offer seamless connectivity for their customers while maintaining operational efficiency.
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Use Case
HubSpot uses Maesn to integrate its CRM with diverse accounting systems in the DACH region, avoiding the need to create individual connections for each tool. Through Maesn, HubSpot syncs client data, invoices, and payment reminders.
Previous Solution
Manual import of data points into the CRM platform.
Integrations
Active Customers
> 150
End points
Customer data
Invoices
Partnerships Manager @ HubSpot
Aron Gosselin
"Thanks to Maesn, we've seamlessly integrated essential German accounting systems, allowing for effortless data flow and full regulatory compliance across our entire organization. This streamlined approach has significantly strengthened our partnerships, deepening collaboration and trust with our stakeholders. Additionally, it has greatly enhanced the efficiency and reliability of our ecosystem, enabling more agile financial processes and supporting our continued growth and resilience."
The Outcome
Enhancing customer satisfaction and streamlining operations across the DACH region.
Hundreds of end customers now benefit from this seamless integration, optimizing processes and enhancing efficiency in daily operations. The synergy between CRM and accounting is stronger than ever, offering customers a comprehensive, value-centric solution.
For HubSpot, fostering partnerships with local software providers is essential for the go-to-market strategy. Through a vibrant marketplace approach, HubSpot actively promotes a variety of partnerships and integrations, creating synergies that drive growth and satisfaction for both parties.
This integration, built on a robust and reliable foundation, strengthens customer satisfaction, fuels mutual growth, and underscores HubSpot’s commitment to delivering solutions for its diverse client base in DACH and beyond.
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